HIGH VALUE MAN PROJECT
Create the life you desire, so you can be the man and dad you want to be
Two ways in: FORGE or Elite 1:1. Both equip you with the High Value Man System for Living, proven since 2019. From either, you graduate into KOLA, our tribe, where you get to live it for the rest of the year.
FORGE is an eight-week programme with just ten men a month. A tight group, with weekly coaching. The power of a group is being able to rise together as one.
Elite 1:1 is a twelve-week version with personalised coaching, and only three men a month. For men who want the direct conversation and more flexibility around time. It also includes Elite events and additional sessions.
KOLA is where you apply the knowledge. Hold your new levels, build connections and thrive as the man and dad you want to be. It is about the experience of living as a High Value Man.
| What's included | FORGE + KOLA |
ELITE + KOLA |
|---|---|---|
| Blueprint kick-off call, your year mapped before week one | ✓ | ✓ |
| Twelve weeks of 1:1 coaching with Jonnie, built entirely around you | ✕ | ✓ |
| FORGE, eight weeks of live weekly group coaching | ✓ | ✓ |
| The FIRE Tracker, the weekly scorecard you run your life on, plus weekly action calls | ✓ | ✓ |
| KOLA, your twelve-month brotherhood | ✓ | ✓ |
| Coach in your pocket, me on WhatsApp throughout | ✓ | ✓ |
| The High Value Man AI assistants | ✓ | ✓ |
| Guest experts, and the quarterly challenge | ✓ | ✓ |
| Fitness and mindset sprints | ✓ | ✓ |
| Monthly meet-ups, nine a year, never in the school holidays | ✓ | ✓ |
| Graduation Warrior Weekend | ✓ | ✓ |
| The full library of events, tools and recordings | ✓ | ✓ |
| Invitation to every HVM event (additional costs may apply) | ✓ | ✓ |
| HVM Family Events, with parallel sessions for women and teens (additional costs may apply) | ✓ | ✓ |
| Quarterly Blueprint recalibration | ✕ | ✓ |
| Elite-only dinners and masterminds | ✕ | ✓ |
| My personal mobile number | ✕ | ✓ |
| Total price, twelve months | £4,200 | £6,200 |
| Financial options | ||
| Payment plan, deposit then six months | £600then £600 x 6 | £1,400then £800 x 6 |
| One payment, twelve months Best value | £3,500save £700 | £5,400save £800 |
| One payment, twenty-four months | £5,950save £1,250 | £7,950save £1,250 |
Both can be invoiced to your business as training and development, a tax-efficient cost in the UK, under Hero Education Limited.
September 2026 · The first ten men only
This is the rope drop. The first ten men into FORGE get in first, get in at launch prices, and help shape the whole thing. Your expectations, your feedback and how you show up will be pivotal, and I want all three.
Normally £4,200
£3,300
Launch price, the first ten men only
Two ways to pay it
£600then £450 x 6
Payment plan
£2,950one payment
Best value, save a further £350
From October it is £4,200. This runs once and I will not run it twice, because if I do then no price of mine is ever believed again.
Three weeks. Then you decide.
I know this works. Men who are clear about the results they want, who show up and do the work, get them. Seven years of it and I have never once seen it go the other way.
I am convinced enough to let you find that out for yourself before you are committed to anything.
For the first three weeks, do these three things:
If at the end of week three you decide this isn't for you, say so and you get every penny back.
That is the only honest guarantee anyone can give you, because what I am not going to promise is a result for a man who bought it and never turned up.
What I will tell you is why it works. It does not hand you information you already have. It changes how you are being and how you experience your own life, and the results follow from there. That is the part no book has ever done for you, and it is why the men who stay, stay.
Five Out Of Ten Was Never The Plan
Ten men a month. When this month's ten are gone, you wait for the next. If you want one of them, let's get it done.
Take my placehighvaluemanproject.com/founding-ten | Jonnie Jensen | +44 7900 183311
Questions before you decide? Call or WhatsApp me on +44 7900 183311. I would rather you asked than guessed.
P.S. Every man reading this has already put more than this into something that gave him less back. The question was never whether you can afford it. It is whether the next twelve months look like the last twelve.