HIGH VALUE MAN PROJECT

The Investment

Create the life you desire, so you can be the man and dad you want to be

Two ways in: FORGE or Elite 1:1. Both equip you with the High Value Man System for Living, proven since 2019. From either, you graduate into KOLA, our tribe, where you get to live it for the rest of the year.

FORGE is an eight-week programme with just ten men a month. A tight group, with weekly coaching. The power of a group is being able to rise together as one.

Elite 1:1 is a twelve-week version with personalised coaching, and only three men a month. For men who want the direct conversation and more flexibility around time. It also includes Elite events and additional sessions.

KOLA is where you apply the knowledge. Hold your new levels, build connections and thrive as the man and dad you want to be. It is about the experience of living as a High Value Man.

What you get

What's included FORGE
+ KOLA
ELITE
+ KOLA
Blueprint kick-off call, your year mapped before week one
Twelve weeks of 1:1 coaching with Jonnie, built entirely around you
FORGE, eight weeks of live weekly group coaching
The FIRE Tracker, the weekly scorecard you run your life on, plus weekly action calls
KOLA, your twelve-month brotherhood
Coach in your pocket, me on WhatsApp throughout
The High Value Man AI assistants
Guest experts, and the quarterly challenge
Fitness and mindset sprints
Monthly meet-ups, nine a year, never in the school holidays
Graduation Warrior Weekend
The full library of events, tools and recordings
Invitation to every HVM event (additional costs may apply)
HVM Family Events, with parallel sessions for women and teens (additional costs may apply)
Quarterly Blueprint recalibration
Elite-only dinners and masterminds
My personal mobile number
Total price, twelve months£4,200£6,200
Financial options
Payment plan, deposit then six months£600then £600 x 6£1,400then £800 x 6
One payment, twelve months
Best value
£3,500save £700£5,400save £800
One payment, twenty-four months£5,950save £1,250£7,950save £1,250

Both can be invoiced to your business as training and development, a tax-efficient cost in the UK, under Hero Education Limited.

September 2026 · The first ten men only

Launch prices for the Founding Ten

This is the rope drop. The first ten men into FORGE get in first, get in at launch prices, and help shape the whole thing. Your expectations, your feedback and how you show up will be pivotal, and I want all three.

Normally £4,200

£3,300

Launch price, the first ten men only

Two ways to pay it

£600then £450 x 6

Payment plan

£2,950one payment

Best value, save a further £350

From October it is £4,200. This runs once and I will not run it twice, because if I do then no price of mine is ever believed again.

The High Value Man Guarantee

Three weeks. Then you decide.

I know this works. Men who are clear about the results they want, who show up and do the work, get them. Seven years of it and I have never once seen it go the other way.

I am convinced enough to let you find that out for yourself before you are committed to anything.

For the first three weeks, do these three things:

If at the end of week three you decide this isn't for you, say so and you get every penny back.

That is the only honest guarantee anyone can give you, because what I am not going to promise is a result for a man who bought it and never turned up.

What I will tell you is why it works. It does not hand you information you already have. It changes how you are being and how you experience your own life, and the results follow from there. That is the part no book has ever done for you, and it is why the men who stay, stay.

How to start

  1. Choose FORGE or Elite.
  2. Choose your financial option: one payment, or the plan.
  3. Deposit secures your place in the month's ten. You get the True Identity AI assistant straight away, so clarity starts before session one.
  4. Blueprint call in the diary, and we map your year before week one.

Five Out Of Ten Was Never The Plan

Ten men a month. When this month's ten are gone, you wait for the next. If you want one of them, let's get it done.

Take my place

Questions before you decide? Call or WhatsApp me on +44 7900 183311. I would rather you asked than guessed.

P.S. Every man reading this has already put more than this into something that gave him less back. The question was never whether you can afford it. It is whether the next twelve months look like the last twelve.